So, you've gone ahead and filled out the form. You found the ideal product represented by the perfect mlm company and you live in a truly excellent area for moving products and getting them out there. You're excited, rearing to go, prepared and you have all of your tools in order. What's the next step?

Find yourself an army of good people and get them involved to form your downline. This of course, is much easier said than done. A lot of network marketing veterans refer to the task at hand as "prospecting" much like a college does in its search of students, or the WWE does in search of talented "wrestlers". You can't pick up just anyone and arm them with that line of banana scented picture frames you're trying to sell, you have to choose people that are driven, organized, socially conscious, and willing to work. According to some experienced people that have been involved with mlms for quite some time, there are essentially two types of people that you want to find when prospecting.

One often overlooked, yet interesting fact about net workers is that 90% of them are employees with no business ownership at all. Experienced upline leaders understand this, and they teach their recruits what they call the "shot gun" method which entails making a list of 100 potential market contacts and learning a bit about them. Nearly anyone who can sit down and enjoy a conversation is more than capable and qualified to do that, let alone in need of a marketing degree.

This method is actually based on the fact that your prospects will remain enthusiastic about your package for an average of 14 days before possibly losing interest, so in that time you may have distributed your information packet to 100 people, and if you haven't heard much in two weeks, chances are you won't, and that mentality also includes how your upline sees you. The figure for you managing to accomplish anything after two weeks is about 30%.

The better ways to get a hold on your demographic is to first define your target market. which likely consists of people that are already using some variation of what you’re promoting. The reason for this is that you simply can't sell a Snicker's bar to a professional trainer, but you might just succeed in selling it to Jim down at the video store. You see Jim fits the demographic of your product, of course we aren't coming to the conclusion that video store clerks are unhealthy and developing our demographic that way. What we are focusing on is simply finding the right individual for your product by NOT choosing the wrong kinds of people to use your time on.

There's a common saying that you can’t sell an opportunity to someone who isn’t looking for one, and how awesome your product is simply isn't relevant. Think of the people you usually find standing by the greeting table at a store, offering credit or whatever other promotions they want you to view. How often do you actually get sucked into getting involved? I haven't, not even once in my entire life. Put simply; sell products people want to buy, to the people who want to buy them. Choose your customers in that way, and choose your downline in that way, and that will make excellent prospecting.